Shreyam's Media Exam Blog 1 - Mr Bush

1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred: 50 cent is inspiring them to make their life better as 50 cent grew up in a rough neighbourhood and is now a successful rapper. This is encoded in the text via the quote in the top right had corner which suggests the reader to make the most of what they have now and work hard to improve their life. Negotiated: Although it is true that hard work can improve your life situation, it may be glorifying/exploiting people living the same type rough neighbourhoods that 50 cent grew up as they are selling their sports product to the underprivileged with connotations of success. Oppositional: RBK are exploiting people living in rough neighbourhoods by presenting 50 cent as a figurehead to them - 50 cent raps about his rough life often this demographic appeals especially to him - and they are also associating black people with these rough neighbourhoods. RBK are selling their sports product with

Technical Codes: The shot of 50 cent is from the perspective of someone on the same eye-level a 50 cent. This could suggest that the person who is reading the advert has the same amount of power as 50 cent, meaning that everyone is equal to him which conveys that the advice from his quote can be followed by everyone. The picture of 50 cent is also in monochrome which connotes formality and helps maintain the colour scheme. Written or verbal codes: The slogan "i am what i am" reinforces the quote above. It is also bigger than the actual quote itself  suggesting that it is more important. It could also be seen as an anchorage text to hook the read er. Symbolic or non-verbal codes: 50 cent is wearing a gangster-like outfit which is indicative of his roots from the hood. 50 cent's facial expression is quite serious which connotes formality. Narrative codes: The enigma codes could be that fans of 50 cent are wondering what this advert is about and want to find out more by rese

  Newspapers Which daily newspapers (if any) do you read? - I don't read newspapers Magazines What magazines (if any) do you buy regularly?  Why/why not? - I don't buy magazines Television Approximately how many hours a week do you spend watching television? - 0 hours a week Radio Do you listen to the radio? - No Do you listen to podcasts? - No Does anyone else in your house listen to the radio or podcasts? - No Film What films have you seen in the cinema in the last month? - Top Gun Maverick What films have you seen in other places – for example, through Netflix, Amazon Prime, satellite/cable film channels (free or otherwise) or streaming? - No other films Who else watched the films with you? - My brother Who decided what films to watch? - My brother What devices do you typically use to watch films: TV, laptop, tablet, phone etc.? - Cinema screen Online How often do you access the internet? - Everyday Where do you access the internet? At home, at school, commuting etc. -  At s

1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? The signifier and signified 2) What does ‘polysemy’ mean? The same signifier can have different meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? Certain meanings are created and brought about in society and, over time, once enough people know about these newly constructed meanings, they become naturalised 4) What are Barthes’ 5 narrative codes? Hermeneutic code or enigma  code Proairetic code or ‘action code’ Semantic code Symbolic code Cultural code 5) How does the writer suggest Russian Doll (Netflix) uses narrative codes? The title acts as a  symbolic code. The symbol of  the Russian doll helps people  make sense of the narrative. Icons, indexes and symbols 1) Find two examples for each: icon, index and symbol. Provide images or links. Icon: Symbol: Index 2) Why are icons and indexes so important in media texts? Icons are important as  they provide the consumers with a

1) Why did you choose A Level Media Studies? I really enjoyed doing media studies at GCSE and I wanted to pursue it further 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? Yes, at Greenford 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? I achieved grade 8, and my coursework task was to create a 2 minute short film of an ending to a sci fi show. My strengths were creating videos and analysing videos. My weaknesses were remembering media terminology and analysing newspapers. 4) What grade do you hope to achieve in A Level Media? I hope to achieve an A or above 5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? I'm not sure 6) What do you think the biggest MEDIA story of 2022 has been and why? Russia vs Ukraine because it affects the rest of the world aswell 7) W