Shreyam's Media Exam Blog 1 - Mr Bush

Media Magazine reading - two articles on feminism and theory Read   Playing With The Past: Post-feminism and the Media   ( MM40 , page 64 - our   Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyoncé -  Her star construction perfectly encapsulates  the contradictions of post-feminist culture ,  simultaneously declaring herself as an  independent woman, whilst objectifying herself  for the camera and the ‘ male gaze ’. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? They are sexism in a different form. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining,  establishing, and defending women’s rights   and equal

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). N/A 2) Read  the mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1 : The image has Stormzy bare-chested which arguably reinforces the sexualisation of black males in the media. Q2: Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching out into other platforms, merchandise or products. Q3:  Public service broadcasting maintains quality standards and audiences appreciate the quality and consistency of BBC, ITV and Channel 4. Q4:  Two-step flow theory - audiences are more likely to respond to people rather than media institutions so opinion leaders in the media are crucial in influencing opinion and the audience responses. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may

1) Why did Laura Bates start the Everyday Sexism project? After being a victim of 3 sexual assaults in the same week, she investigated equality between men and women and found that the statistics pointed towards men being above women in society - men had overwhelmingly majority positions in places such as law, politics and the arts. She also saw that 1 in 3 women worldwide will be raped or sexually harassed at one point in their life. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links to the concept of post-feminism as it relies on the use of new technology to spread stories from people across the globe. 3) Why was new technology essential to the success of the Everyday Sexism project? More people can contribute their stories and these stories can come from people from all walks of like 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on t

1) Why is representation an important concept in Media Studies? When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation . A representation is a re-presentation (literally – to present again), and so the images and ideas we see on screen, in print or online are ‘removed’ from the original object. The media intervene and stand between the object and what we see – the act of communicating the image or idea in some way changes it. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The same photo can be edited , manipulated and captioned in a way that creates a positive or a negative meaning . A photo of Kate Middleton holding a wine glass can easily be twisted into a news story of her being an alcoholic. 3) Summarise the section 'The how who and why of media representation' in 50 words. Representations are a collection of  media langua