Shreyam's Media Exam Blog 1 - Mr Bush

Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? To show the effect that black people have had on the beauty industry 2) What scenes from the advert are highlighted as particularly significant in the articles? The mother and her daughter, the drag show dressing room and the beauty parlour 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu and HBO Max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'? No one feels left out. The film   has more inclusion in its under-a-minute runtime than two-hour features have in the whole film. Rather than dipping a toe in “ diversity ,” Bradley and Sephora fully submerged us and

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief was  that native people were intellectually  inferior , and that white colonisers had  a moral right to subjugate the local  populac e as they were ‘ civilising ’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  Questioning white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Britain had not quite faced up to its colonial past , and the national psyche had not quite come to terms with no longer being a global superpower . This resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? Othering is the phenomenon whereby we identify something as being different from, or alien to our social identity. 5) What examples of 'otheri