Reading an image - media codes

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Technical Codes:

The shot of 50 cent is from the perspective of someone on the same eye-level a 50 cent. This could suggest that the person who is reading the advert has the same amount of power as 50 cent, meaning that everyone is equal to him which conveys that the advice from his quote can be followed by everyone. The picture of 50 cent is also in monochrome which connotes formality and helps maintain the colour scheme.

Written or verbal codes:

The slogan "i am what i am" reinforces the quote above. It is also bigger than the actual quote itself  suggesting that it is more important. It could also be seen as an anchorage text to hook the reader.

Symbolic or non-verbal codes:

50 cent is wearing a gangster-like outfit which is indicative of his roots from the hood. 50 cent's facial expression is quite serious which connotes formality.

Narrative codes:

The enigma codes could be that fans of 50 cent are wondering what this advert is about and want to find out more by researching the company who collaborated with him.



Technical Codes:

The background is red which matches the colour of tomato ketchup

Written or verbal codes:

The slogan "No one grows ketchup like Heinz." shows that Heinz believes that they are superior to any other tomato ketchup brand

Symbolic or non-verbal codes:

The ketchup bottle is split into uneven tomato slices which is indicative of the product's roots and shows how healthy and organic it is

Narrative codes:

The enigma codes could be that people wonder how good Heinz ketchup must be if they are confident that their brand is superior to any other




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