Shreyam's Media Exam Blog 1 - Mr Bush

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Well done Shreyam - a very strong final answer - focussed and balanced with lots of detail! EBI: Q3 needs a more developed answer 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:   The typography on the advert is all sans serif , offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger professional men perhaps at the start of a lucrative career. Q2 (unseen text and CSP) additional point/theory/CSP reference:

1)   Magazines: Front cover practical task 2)   Magazines: GQ - Language and Representation 3)   Magazines: GQ - Audience & Industry 4)   Magazines: The Gentlewoman - Language and Representations 5)  Magazines: Front cover practical task LR 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, non commercial direction” 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Those behind independent magazines use digital developments to the

The Gentlewoman: Audience and Industries blog tasks There are five reasonably short tasks for The Gentlewoman - Audience and Industries plus some optional extension work for those aiming for the very top grades. Create a blogpost called 'The Gentlewoman: Audience and Industries' and work through the following: 1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Its  minimalist covers are so completely  different that it’s actually shocking. The  only text is the title, subtitle and name  of the person in the photograph, which is taken as a portrait and framed like  a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! Compared with

The Gentlewoman: Language and Representation blog tasks Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman   CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? This is an alternative magazine 2) How does the cover subvert conventional magazine cover design? The cover photo does not fill the entire page 3) Write an analysis of the central image. The central image depicts a celebrity wearing a heavy and alternative makeup style 4)  What representations of gender and celebrity can be found on this front cover? Typical representation of gender - woman wearing makeup Typical representation of celebrities - celebrity appearing in a magazine 5) What gender and representation theories can we apply to this cover of the Gentlewoman?  Judith Butler - gender as "performance" - makeup is a staple of "traditional femininity" - the magazine is reinforci

GQ - Audience & Industries blog tasks Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? "As the flagship of men’s fashion and style in Britain, to be GQ is to be forward-looking, progressive and cutting-edge." 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. £138K AVERAGE HHI 61% ABC1 £7.7K AVERAGE ANNUAL SPEND ON FASHION These three statistics show that the average GQ reader has disposable income and is most likely in the upper-middle classes of society 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience ? GQ Heroes - GQ readers are aspirers GQ H