Shreyam's Media Exam Blog 1 - Mr Bush

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Binary opposition - Lover/Hater Enigma/Action codes - Viewers will see the product and want to buy it to know how it tastes 2) What persuasive techniques are used by the Marmite advert? Slogan - Are you a lover or a hater? Repetition - Lover/Hater 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? All publicity works on anxiety 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? We refer, either knowingly or subconsciously, to lifestyles represented to us (through the media or in real life) that we find attractive. We create a vision of ourselves living this idealised lifestyle and then behave in ways that help us to realise this vision. 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? In 2

1) What examples of   binary opposition   can you suggest from watching this clip? Left Wing vs Right Wing Labour vs Conservative 2) What  ideologies  are on display in this clip? Immigration is bad Immigrants are stealing our jobs Our country is overpopulated Embed the video into your blog (as above) and answer these two questions in full paragraphs. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The hunger games is a satirical social commentary on our own capitalist society , projected into the future in the classic dystopian tradition 2) What view of capitalist ideology is presented in the Hunger Games films? Those in power control ideas , as well as resources. 3) What do the Hunger Games films suggest

1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks - English analysis and Icon, Index, Symbol 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article & Factsheet 21) 

Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We are all involved in constructing an image to communicate our identity At one time in the not-too-distant past, our identity was seen to be firm, fixed and pre-determined The idea that identity could be constructed in terms of an externalised image came in the post-industrial consumer boom of the early 20th century where there was a deliberate move to encourage people to adopt an identity During the second half of the 20th century, people began defining themselves as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’ Branding is the association of a ‘personality’ with a product Chand