Paper 1 mock exam learner response

1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW:

Excellent answer, incorporating several theories/theorists

EBI:

Consider the extent with which audiences can interact or talk back to producers

Now read through the genuine AQA mark scheme. This is vital as the paper was an official exam paper and therefore the mark scheme tells us a lot about what AQA are expecting us to produce. Please note that some of the CSPs have changed since last year's exam so we've updated some of the indicative content for our 2024 CSPs.

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1: 6/8

This advert also deploys an old-fashioned direct mode of address using the iconic

slogan ‘Avon Calling’ and this rather unsubtle form of gender role interpellation is

reinforced by the use of the model’s gaze towards the audience along with the

tagline ‘take time out for beauty’ (presumably from housework) which is

essentially a command or call to action.

Q2: 8/12

The representation of gender here is familiar and stereotypical, representing an

attitude that is both cultural and reflects the social hierarchy of the time: the

‘archetype of the ideal 1950s woman’

Q3: 5/9

This is simplistic and ‘tongue-in-cheek’: the jungle is clearly a constructed set and

the Big Game Hunter/colonial adventurer a cartoon character

Q4: 13/20

Gauntlett’s theory:

Fluidity of identity - the dynamic nature of representations of identities featured

in mainstream media

Negotiated identity - the balance between the need to conform to wider media

constructs and the subjective desires of the audience

Collective identity - the sense of belonging to a particular group through the

shared experience of engagement with a media text.

Q5.1: 2/3

B - a desire for the deregulation of media markets

D - a move towards the privatisation of state-owned media interests (eg

telecommunications)

E - a championing of consumer choice above all other considerations

Q5.2: 3/3

A way to minimise risk/cut costs

Q6: 8/9

Cross-promotion techniques were used throughout the campaign emphasising

the trusted brands (brand synergy) connected with the film product on

promotional material and using them to promote it eg the campaign made

constant reference to Bruce Springsteen (a well-established international and

highly successful music star) and Bend it Like Beckham, the director Gurinder

Chadha’s previous smash hit film which made a huge international impact.

This is an obvious attempt at minimising risk in order to maximise profit

(Hesmondhalgh)

Q7: 17/20

Newsbeat was originally created to adhere to the BBC’s (rather patrician)

ethos that a public service broadcaster has a responsibility to provide a

‘high-quality’ and ‘trustworthy’ news service to all sections of society. The

content is now ‘simulcast’ (as a result of budget cuts) to niche audiences

listening on Radio1 Xtra and BBC Asian network as well as Radio 1

3) Look at Question 4 - a 20-mark essay evaluating Shirky's 'End of audience' theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

Introduction: There has always relationship between audiences and producers since the dawn of media. This essay aims to evaluate whether or not that relationship has changed over time

1st paragraph - Audiences used to be “passive” and there were almost no ways to interact with producers. People used to be a lot more trustworthy of the media and the barrier to entry in order to become a producer was a lot higher. War of The Worlds broadcasted fictional stories of aliens invading Earth and audiences actually believed what they were saying was true, causing mass panic and providing evidence for the hypodermic needle theory.

2nd paragraph - Audiences can interact with producers through reviews and comment sections. Producers have less power as there is so much more competition in the media landscape. Audiences are able to boycott media products, severely damaging revenue. Producers must diversify in order to make profit and minimise risk according to Hesmondhalgh. BBC sounds does this by including podcasts, radio, music, and more into their app

3rd paragraph - However, it also seems that producers are still vastly superior to consumers. Many people are still mindless consumers who don’t partake in participatory culture. Media conglomerates make lots of money simply because the demand for content is ever-increasing

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

War of the Worlds

Blinded by the Light

Old Town Road

Gauntlett

Feminist Theory