MIGRAIN Assessment 3: Learner Response

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1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Excellent response to Q2 - a range of theories & contexts referenced very concisely

EBI: More analysis in Q1 rather than straightforward description

15/20 - B

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1) 5/8

The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is evolving due to changing representations in the mass media. The lack of a tie and socks is a more informal, modern interpretation of masculinity compared to traditional representations and perhaps suggests that Carolina Herrara as a brand is not entirely stuck in the past.

2) 10/12

The Carolina Herrara advertising campaign reflects a more traditional approach to
representation than found in many modern campaigns. This perhaps reflects the recent
cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing
political campaigns such as Trump or Brexit.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

The Carolina Herrara advertising campaign may be seen as an attempt to reclaim traditional
gender roles in response to increasing tolerance of gender fluidity and non-binary gender
identity.

The ‘Good girl’ / ‘Bad boy’ campaign strongly reinforces classic gender stereotypes
contrasts with recent campaigns such as Gillette’s

The Carolina Herrara advertising campaign reflects a more traditional approach to
representation than found in many modern campaigns. This perhaps reflects the recent
cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing
political campaigns such as Trump or Brexit.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

David Gauntlet - Masculinity is evolving, and social concerns that masculinity is in crisis are exaggerated

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment. 

Revise Gauntlett's theory

Analyse instead of just describing

Gillette advert & PC vs traditional

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