Ideology

-

1) What examples of binary opposition can you suggest from watching this clip?

Left Wing vs Right Wing
Labour vs Conservative

2) What ideologies are on display in this clip?

Immigration is bad
Immigrants are stealing our jobs
Our country is overpopulated

Embed the video into your blog (as above) and answer these two questions in full paragraphs.

Part 2: Media Magazine reading

Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

The hunger games is a satirical social commentary on our own capitalist society, projected into the future in the classic dystopian tradition

2) What view of capitalist ideology is presented in the Hunger Games films?

Those in power control ideas, as well as resources.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

The media can manipulate and twist stories to how they want. People will believe them.

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

• Money = Happiness
• Consumer goods = Fulfilment
• Marriage/Family/Children = Happiness
• Obedience/Work= Fulfilment

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

The power of ideology derives primarily from ideas and structures which support, and thus serve the purpose of, an elite social group which can dominate through ideas, rather than militaristic strength or fear.

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

Ideology is the greatest material power and dominates our day-to-day lives through two key
forms of control.

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

Yes, ideologies are dangerous as they influence people without them even knowing therefore they cannot question it.

Comments

Post a Comment

Popular posts from this blog

Magazine practical task research and planning

-
Image
Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g. GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blog post. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in designing and constructing this magazine and its branding. The model's head is behind the logo Close-up shots are used Cover lines are written in different fonts Different colours are used for text & logo Model's head & cover lines are separated Quo
Read more

Gender, identity and advertising

-
1) What examples does Gauntlett provide of the "decline of tradition"? Twenty or thirty years ago, analysis of popular media often told researchers that mainstream culture was a backwards-looking force, resistant to social change and trying to push people back into traditional categories. Today, it seems more appropriate to emphasise that, within limits, the mass media is a force for change. The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile, the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, their need for advice, and the problems of masculinity. Although gender categories have not been shattered, these alternative ideas and images have at least created space for a greater diversity of identities. 2) How does Gauntlett suggest the media influences the way we co
Read more

Industries: Ownership and control

-
Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Meta,  Viacom,  News Corp,  Time Warner. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Warner Bros. Inc. , U.S. film studio. Beginning in Pennsylvania as movie distributors and theatre owners in 1903, the four Warner brothers started producing their own films in 1913 and moved to Hollywood in 1917. Time warner: 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. Agree: Governments should regulate these media conglomerates to prevent one company from holding a monopoly in the media, making it
Read more