January assessment learner response

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1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

N/A

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1: The image has Stormzy bare-chested which arguably reinforces the
sexualisation of black males in the media.

Q2: Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching out into other platforms, merchandise or products.

Q3: Public service broadcasting maintains quality standards and audiences appreciate the quality and consistency of BBC, ITV and Channel 4.

Q4: Two-step flow theory - audiences are more likely to respond to people rather than media
institutions so opinion leaders in the media are crucial in influencing opinion and the audience
responses.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from the last term before doing the assessment.

1

4) Look at your answer to Question 2. Did you manage to write about three different strategies and three different benefits? You must read the question and follow it exactly.

I wrote about 3 different strategies and 3 different benefits but my final 2 answers were not on the mark scheme.

5) Look at your answer to Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

Yes, I wrote both about the BBC and commercial broadcasters. I could've mentioned that PSBs are regulated by Ofcom which makes them safer.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20-mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.

Gerbner's cultivation theory suggests that watching TV will, over some time, influence
the audience’s ideas and perceptions of everyday life. This could be argued to be damaging
to audiences if the content is inappropriate or violent for example the news tends to focus on negative subjects. These audiences may even develop "mean world syndrome" where their perception of the world is far more negative than how the world actually is. Gerbner and Gross later developed this theory to suggest that heavy TV viewing made
viewers fearful and homogenous (everyone believing the same thing). This is potentially very
damaging to society.


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