Media industries: Warner. Bros Discovery

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Conglomerate ownership:

DC franchise

Lazy town

Cartoon Network

50% BT Sport

Vertical integration:

The Harry Potter films were created by Warner Bros. Pictures and distributed by Warner Bros. Distribution. The film was marketed using several of Time Warner's companies. For instance, HBO ran a behind-the-scenes making of HP7 before its cinematic release. CNN, another Time Warner company, was able to use its position as a news station with worldwide reach to promote HP7 through its Larry King Special programme which interviewed HP7 actors before the red carpet premiere.

Horizontal integration:

They own Rocksteady Studios, a game development company.

Synergy:

HBO is a media company owned by Warner Bros. Discovery that promotes films made by the DC franchise - which is also owned by Warner Bros. Discovery

Diversification:

They have diversified into different languages and they have also diversified into making video games

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