Genre blog tasks

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Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions:

1) What example is provided of why visual iconographies are so important?

A news broadcast

2) What examples are provided of the importance of narrative in identifying genre?

Codes and conventions

3) What is the difference between character representation in action movies and disaster movies?

In action movies, the role of the hero is usually given to one person but in disaster movies, the role of the hero is usually given to multiple people

4) What are the different ways films can be categorised according to Bordwell? 

Period or country
Director/star
Technical process
Style
Series
Audience

5) List three ways genre is used by audiences.

To anticipate whether or not they like a text by use of prior knowledge
To compare a text
To reject a text

6) List three ways genre is used by institutions or producers.

Templates
Attracting an audience
Marketing texts

7) What film genre is used as an example of how genres evolve? What films and conventions are mentioned?

Gangster movies - Scarface, Resovoir Dogs, The Sopranos

Read Media Factsheet 126 - Superheroes: A Genre Case Study and answer the following questions:

1) List five films the factsheet discusses with regards to the Superhero genre.

The X Men Franchise

Superman

The Avengers

Batman

Spiderman

2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?

In the 1940s, Superman was shown needing to battle European
bad-guys who threatened the peace and security of Metropolis.
Even though he only wanted to live a quiet life, he was forced
into conflict for the greater good.

3) How can Schatz's theory of genre cycles be applied to the Superhero genre?

Innovation: The visual codes for the superhero genre were
largely established via the comic books. As soon as film and
TV began to use the comic book characters other codes and
conventions regarding the presentation of the genre in moving
image were set. This can be seen in the early superhero shorts of
the 1940s.

Task 2: Genre analysis case study

Carry out your own genre analysis using the model provided by media theorist Daniel Chandler. Choose a film or TV text and answer the following questions - brief answers/bullet point responses are fine:

General

1) Why did you choose the text you are analysing?

Because I watched in in cinemas

2) In what context did you encounter it?

In the cinema

3) What influence do you think this context might have had on your interpretation of the text?

It was a high-budget production

4) To what genre did you initially assign the text?

Action

5) What is your experience of this genre?

Very positive - usually high paced and exciting

6) What subject matter and basic themes is the text concerned with?

US Air Force Army

7) How typical of the genre is this text in terms of content?

Very typical as it is fast paced action

8) What expectations do you have about texts in this genre?

To be quick and fast paced

9) Have you found any formal generic labels for this particular text (where)?

No

10) What generic labels have others given the same text?

N/A

11) Which conventions of the genre do you recognize in the text?

Fast-paced plane action

12) To what extent does this text stretch the conventions of its genre?

It doesn't

13) Where and why does the text depart from the conventions of the genre?

It doesn't

14) Which conventions seem more like those of a different genre (and which genre(s))?

Nothing

15) What familiar motifs or images are used?

Nothing

Mode of address

1) What sort of audience did you feel that the text was aimed at (and how typical was this of the genre)?

Young adults/teenagers looking for a fast-paced action movie - it was very typical

2) How does the text address you?

It doesn't

3) What sort of person does it assume you are?

A thrill seeker

4) What assumptions seem to be made about your class, age, gender and ethnicity?

Nothing

5) What interests does it assume you have?

Planes, war, fighting and action

Relationship to other texts

1) What intertextual references are there in the text you are analysing (and to what other texts)? Intertextuality is when a media product references another media text of some kind.

References the older Top Gun movies

2) In terms of genre, which other texts does the text you are analysing resemble most closely?

Iron Eagle

3) What key features are shared by these texts?

Fast-paced action

4) What major differences do you notice between them?

Top Gun: Maverick has a higher production budget

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